Sterling Trucks

One of the early pioneers in the manufacture of trucks, Sterling is synonymous with rugged well-engineered trucks with a reputation for reliable service in off-road, heavy-duty applications--mining, construction, and logging. Distinctive engineering hallmarks included wood-lined frames and the continued use of chain drive long after its abandonment by other manufacturers. Established in Milwaukee, Wisconsin, production of Sternberg trucks began in 1907, becoming Sterling in 1915. Acquired by the White Motor Company in 1951, Sterling-White production ended in 1953. This Photo Archive chronicles this unique truck through large-format archival photographs and detailed captions.