Sports and City Marketing in European Cities
- Editore:
Taylor & Francis Ltd
- EAN:
9781138254824
- ISBN:
1138254827
- Pagine:
- 134
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Sports and City Marketing in European Cities
City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city’s potential through its marketing policies.
Fuori catalogo - Non ordinabile
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