Sport Public Relations: Managing Stakeholder Communication
Managing Stakeholder Communication
- Editore:
HUMAN KINETICS PUB INC
- EAN:
9780736090384
- ISBN:
073609038X
- Pagine:
- 373
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Sport Public Relations: Managing Stakeholder Communication
Takes a comprehensive, business like approach to the practice of public relations in sport. Rather than address public relations simply as a means of supporting the marketing function or stimulating media interest in an event or organization, this text recognizes PR as a function that is integral to many aspects of a sport organization's goals.
Fuori catalogo - Non ordinabile
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