Spokespersonry

SPOKESPERSONRY EXPLORES THE DO'S AND DON'T'S OF PROFESSIONAL "SPOKESPERSONRY" -- THE ART OF BEING A SPOKESPERSON. IT LOOKS AT A NUMBER OF CASES WHERE SPOKESPERSONS AND THEIR ORGANIZATIONS HAVE DONE SOMETHING WRONG OR DONE SOMETHING RIGHT -- ANALYZES THE RELEVANT ELEMENTS OF EACH, AND SHOWS THE READER HOW EACH SITUATION COULD HAVE BEEN IMPROVED TO BENEFIT THE ORGANIZATION INVOLVED. THIS ALLOWS READERS TO WITNESS THE AUTHOR'S MAIN POINTS FIRST HAND, IN THE BELIEF THAT A GOOD STORY IS A MORE EFFECTIVE LEARNING TOOL THAN A THEORETICAL TREATISE.