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The sounds of capitalism
Advertising, Music, and the Conquest of Culture
- Editore:
The University of Chicago Press
- EAN:
9780226151625
- ISBN:
022615162X
- Pagine:
- 368
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The sounds of capitalism
From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
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