Social Communication in Advertising
Consumption in the Mediated Marketplace
- Editore:
Taylor & Francis Ltd
- EAN:
9781138094550
- ISBN:
1138094552
- Pagine:
- 432
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Social Communication in Advertising
With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Fuori catalogo - Non ordinabile
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