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Shoveling Smoke
Advertising and Globalization in Contemporary India
- Editore:
Duke University Press
- EAN:
9780822331452
- ISBN:
0822331454
- Pagine:
- 384
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Shoveling Smoke
"Theoretically ambitious and yet firmly grounded in the concrete, William Mazzarella's brilliantly imaginative ethnography of advertising and consumer practices in India ranks among the very best of globalization studies. Students of global forms of modernity will have much to learn from this book."--Dipesh Chakrabarty, author of "Habitations of Modernity: Essays in the Wake of Subaltern Studies"
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