Service Quality: Research Perspectives di Benjamin Schneider, Susan Schoenberger White edito da SAGE PUBN
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Service Quality: Research Perspectives

Research Perspectives

Editore:

SAGE PUBN

EAN:

9780761921462

ISBN:

076192146X

Pagine:
200
Formato:
Hardback
Lingua:
Inglese
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Descrizione Service Quality: Research Perspectives

The last three decades have seen a dramatic increase in the attention businesses devote to their quality of service. Scholars and researchers in a number of disciplines, including marketing, human resources I/O psychology, sociology, and consumer behavior, have all made substantial contributions to understanding what service is, how service and service delivery quality are experienced by customers, and the role of employees and their organizations in service delivery. Service Quality: Research Perspectives presents a comprehensive overview and analysis of the field and its research, including its growth, emerging trends, and debates

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