The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
- Editore:
FREE PR
- EAN:
9780684832562
- ISBN:
0684832569
- Pagine:
- 320
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
Directly linking profit and growth not only to customer loyalty and satisfaction but to employee productivity, the authors present a step-by-step action plan for managing, marketing, hiring, delivering services, and assessing results. In-depth case examples demonstrate how the best companies have managed in this regard. 50 line drawings.
Fuori catalogo - Non ordinabile
€ 26.98
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