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Service Management And Marketing Principles
Competing In The Service Economy
- Editore:
Taylor & Francis Ltd
- EAN:
9781032603704
- ISBN:
1032603704
- Pagine:
- 188
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Service Management And Marketing Principles
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
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