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Service Business Development
Strategies For Value Creation In Manufacturing Firms
- Editore:
Cambridge University Press
- EAN:
9781107022454
- ISBN:
1107022452
- Pagine:
- 316
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Service Business Development
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
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