In Search Of European Excellence
The 10 Key Strategies Of Europe's Top Companies
- Editore:
HarperCollins Publishers
- EAN:
9780006388128
- ISBN:
0006388124
- Pagine:
- 320
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione In Search Of European Excellence
An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.
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