Search Engine Marketing, Inc.

This book shows how to holistically integrate organic search, paid search, and social media, so they all deliver far greater business value. The reader will learn how today's search engines and search marketing programs work — and above all, how searchers — potential customers — work. Moran and Hunt guide students through every step of planning a search marketing program. They cover choosing target market segments, getting the website "found,” optimizing content, proving content's quality, and much more.