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The Sea We Swim in: How Stories Work in a Data-Driven World
How Stories Work In A Data-Driven World
- Editore:
W W NORTON & CO
- EAN:
9781324074557
- ISBN:
1324074558
- Pagine:
- 304
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The Sea We Swim in: How Stories Work in a Data-Driven World
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
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