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Rowntree and the Marketing Revolution, 1862 1969
- Editore:
Cambridge University Press
- EAN:
9780521435123
- ISBN:
0521435129
- Pagine:
- 768
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Rowntree and the Marketing Revolution, 1862 1969
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
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