The Routledge Companion to Non-Market Strategy
- Editore:
ROUTLEDGE
- Collana:
- Routledge Companions in Busine
- EAN:
9780415712316
- ISBN:
0415712319
- Pagine:
- 426
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The Routledge Companion to Non-Market Strategy
The influence and impact of non-market forces on the world of business has increased markedly in recent years. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspectives. This collection provides a world-class reference work for students and researchers comprised of a comprehensive and leading edge overview of current scholarship in the rapidly expanding area of non-market strategy.
Fuori catalogo - Non ordinabile
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