The Routledge Companion To Ethnic Marketing
- Editore:
Taylor & Francis Ltd
- EAN:
9780367867423
- ISBN:
0367867427
- Pagine:
- 362
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The Routledge Companion To Ethnic Marketing
The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing's thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to m
Fuori catalogo - Non ordinabile
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