The Routledge Companion to Contemporary Brand Management
- Editore:
ROUTLEDGE
- Collana:
- Routledge Companions in Busine
- EAN:
9780415747905
- ISBN:
0415747902
- Pagine:
- 584
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The Routledge Companion to Contemporary Brand Management
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Fuori catalogo - Non ordinabile
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