Role of Rationality and Emotions in Creating Consumer Motivation di Shahzad Khan edito da LAP Lambert Acad. Publ.
Alta reperibilità

Role of Rationality and Emotions in Creating Consumer Motivation

A Study of State Life Insurance Corporation Peshawar Pakistan

EAN:

9783846500231

ISBN:

3846500232

Pagine:
92
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Role of Rationality and Emotions in Creating Consumer Motivation

This book is a research work on insurance industry of Peshawar Pakistan. The purpose of this research was to identify the reasons of purchase of policy holders for life insurance in Pakistan. It was researched that how policy holders motivates for life insurance and what are the factor which create motivation for life insurance. This study primarily attempts to investigate the relationship among the variable to create rational and emotional motivation in the field of insurance in Peshawar Pakistan. Besides, the study also attempts to identify the reasons behind consumer purchase behavior for insurance. The knowledge from the results of this study serves as basis of recommendations for maximizing and help insurance industry that how to motivate prospective policy holders for life insurance either through rationality or Emotions.

Spedizione gratuita
€ 52.17
o 3 rate da € 17.39 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Role of Rationality and Emotions in Creating Consumer Motivation
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti