Role Of M-Marketing In Increased Financial Traffic of Mobile Devices

This book channelizes the focus on finding out the impact of M-marketing in driving customers to spend out their money on different financial devices. The present study is an attempt to conglomerate all the major possible dimensions of financial transactions and the means in which the companies are trying to educate the customer base with regard to these value-added services. Correlation, Regression and Granger causality tests are used as econometric techniques to analyze the data and to find empirical results about the impact of mobile marketing in ensuring financial traffic in mobile devices.