The rise of agri-business enterprises' desire toward market shares and the need for global strategic marketing managemen

In our days agribusiness managers working in very dynamic world which potential forces the firms to spread their wing globally. The global expansion, therefore, attracted the attention of many firm in bid to increase market share and eventually achieve the form intended objective and goals. This book, however, is prepared to feed the managers with necessary skills and knowledge achieve to attain those goals. Until recently, food and agribusiness managers evolving and operating in a highly rapidly dynamic,very voletile, sophisticated technology and indeed consumer-focused planet.