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Ringtone
Exploring the Rise and Fall of Nokia in Mobile Phones
- Editore:
Oxford University Press
- EAN:
9780198777199
- ISBN:
0198777191
- Pagine:
- 208
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Ringtone
This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.
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