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Rethinking Performance Measurement
Beyond The Balanced Scorecard
- Editore:
Cambridge University Press
- EAN:
9780521103268
- ISBN:
0521103266
- Pagine:
- 220
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Rethinking Performance Measurement
Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same.
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