Rethinking Business Anthropology
Cultural Strategies in Marketing and Management
- Editore:
Taylor & Francis Ltd
- EAN:
9781906093907
- ISBN:
1906093903
- Pagine:
- 232
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Rethinking Business Anthropology
Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Fuori catalogo - Non ordinabile
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