E-retailing
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Ebusiness
- EAN:
9780415311427
- ISBN:
041531142X
- Pagine:
- 320
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione E-retailing
Concerning the topical issue of e-retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Featuring international examples and original case vignettes, it leads students clearly through the subject and is a welcome addition to a subject too often neglected.
Fuori catalogo - Non ordinabile
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