Retail Pricing Strategies & Market Power
- Editore:
Melbourne University
- EAN:
9780522850383
- ISBN:
0522850383
- Pagine:
- 288
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Retail Pricing Strategies & Market Power
This study details retail pricing practices in a variety of sectors, such as supermarkets, banks, and airlines, and illustrates how each strategy builds bridges between economics and marketing. Also examined are the contribution these practices make to profits, the implications for the public interest, and the potential role for initiatives by government and by consumer organizations. The importance of the limits on consumer knowledge and understanding are stressed throughout.
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