Retail Marketing Management
- Editore:
Pearson Education Limited
- EAN:
9780273655114
- ISBN:
0273655116
- Pagine:
- 472
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Retail Marketing Management
Building on the first edition, the text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other issues such as location strategies, branding, the application of IT and ethics.
Fuori catalogo - Non ordinabile
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