Retail Buying
From Basics To Fashion
- Editore:
Bloomsbury Publishing Plc
- EAN:
9781563677038
- ISBN:
1563677032
- Pagine:
- 544
- Formato:
- Paperback
- Lingua:
- Inglese
Descrizione Retail Buying
This comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. With an emphasis on developing a strategy for buying, its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment. This edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using the Computer as a Tool furthers the connection between retail buying strategies and merchandise math.