Research for Designers

'Today, designers design services, processes and organizations; craft skills no longer suffice. We need to discover, define and solve problems based upon evidence. We need to demonstrate the validity of our claims. We need a guide to design research that can educate students and be a reference for professionals. And here it is: a masterful book for 21st century designers.' - Don Norman, Professor and Director of Design Lab, University of California San Diego, and former Vice President, Advanced Technologies, Apple