Reputation, Stock Price, and You

¿All of our working lives we have heard the mantra, ¿a reputation lost is never regained.¿ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky¿s book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to spot value-destroying reputation risk and how to manage it or live with its consequences. Couldn't be more timely.¿ ¿Tom Skwarek, Managing Director|Structuring and Solutions Group, Unicredit Bank AG; previously Managing Director|Corporate Strategic Solutions, Swiss Re. ¿There are fiduciary reasons why corporate directors would benefit from reading this book. There is also a personal benefit. The collapse of a company¿s reputation can stain the personal reputation of its directors.¿ ¿George Miles, Member of the Board of Directors, AIG, EQT, Harley Davidson, HFF, and Wesco. ¿Nir Kossovsky has written a gripping tale, first educating the reader by distinguishing between corporate branding and reputation, then alarming us with case histories of mismanagement of corporate reputational crises, and finally reassuring all with a unique solution, i.e., insuring against the risk of reputational loss.¿ ¿John H. Bennett, Partner, Global Brand Positioning, previously Chief Marketing Officer, Visa, Inc. ¿While directors know reputation is important, it often is treated as a vague ¿good¿ until something bad happens. Nir Kossovsky does a great job, with many examples, of connecting reputation to stock price and to behaviors, before and after crises. If you are a director, a senior manager, or a regulator, you should read this book and remember the lessons it offers. There is no office which will restore reputation, but careful planning and qui