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The Reputable Firm
How Digitalization Of Communication Is Revolutionizing Reputation Management
- Collana:
- Management For Professionals
- EAN:
9783319220079
- ISBN:
3319220071
- Pagine:
- 228
- Formato:
- Hardback
- Lingua:
- Tedesco
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Descrizione The Reputable Firm
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company¿s permit to do business, its raison d¿être and a guarantor of trust.
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