Religiosity,Ethnicity,Individual's Values,and Acceptance of Innovation di Shaheen Mansori edito da VDM Verlag
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Religiosity,Ethnicity,Individual's Values,and Acceptance of Innovation

Literature and Theories

Editore:

VDM Verlag

EAN:

9783639298161

ISBN:

3639298160

Pagine:
84
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Religiosity,Ethnicity,Individual's Values,and Acceptance of Innovation

In new economy era companies can just dominate in competitive market and make sustainable competitive advantages due to the dynamic development of successful novel and innovative products. However, the acceptance of new product can be influenced by several factors in market. For years, researchers and marketers have tried to understand the factors that can play role in the acceptance or rejection of new products in market. The focus of this book is to describe the influence of individual characteristics on adoption process of new product in market.

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