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Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
- Editore:
Emerald Group Publishing Limited
- EAN:
9780762312863
- ISBN:
0762312866
- Pagine:
- 388
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. This title is suitable for students both at the graduate and doctoral levels, and for researchers in this particular field.
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