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Radios Niche Marketing Revolution FutureSell
- Editore:
Taylor & Francis Ltd
- Collana:
- Broadcasting & Cable Series
- EAN:
9780240802022
- ISBN:
0240802020
- Pagine:
- 288
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Radios Niche Marketing Revolution FutureSell
Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.
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