Qualitative Market Research
A Practitioner's And Buyer's Guide
- Editore:
Routledge
- EAN:
9780566051159
- ISBN:
056605115X
- Pagine:
- 288
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Qualitative Market Research
This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential. A clear understanding of their strengths and weaknesses is therefore vital to anyone involved in research - whether market, industrial, social, governmental or medical.
Fuori catalogo - Non ordinabile
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