Public Relations (Mad Men)

High Quality Content by WIKIPEDIA articles! "Public Relations" is the season premiere of the fourth season of the American television drama series Mad Men, and the 40th overall episode of the series. It was written by series creator and executive producer Matthew Weiner, and directed by Phil Abraham. It originally aired on the AMC channel in the United States on July 25, 2010. The episode takes place in November 1964, as the advertisement agency Sterling Cooper Draper Pryce has just started up, and Don Draper (Jon Hamm) is struggling with his divorce. The agency partners are concerned about the narrow nature of their client base, which is not helped by Don coming across as less than sympathetic in an interview with a trade magazine. Peggy Olson (Elisabeth Moss) attempts a viral marketing stunt to bring back a disgruntled client, with unexpected repercussions.