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Public Relations, Branding And Authenticity
Brand Communications In The Digital Age
- Editore:
Taylor & Francis Ltd
- EAN:
9781032175188
- ISBN:
1032175184
- Pagine:
- 196
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Public Relations, Branding And Authenticity
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
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