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Public Relations As Public Diplomacy
The Royal Bank Of Canada's Monthly Letter, 1943-2003
- Editore:
Taylor & Francis Ltd
- EAN:
9781032175249
- ISBN:
1032175249
- Pagine:
- 80
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Public Relations As Public Diplomacy
This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.
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