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The Psychology of Price
How to Use Price to Increase Demand, Profit and Customer Satisfaction
- Editore:
Crimson Publishing
- EAN:
9781780590073
- ISBN:
1780590075
- Pagine:
- 248
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The Psychology of Price
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
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