The Psychology of Influence
Theory, research and practice
- Editore:
Taylor & Francis Ltd
- EAN:
9781138667433
- ISBN:
1138667439
- Pagine:
- 250
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione The Psychology of Influence
The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.
Fuori catalogo - Non ordinabile
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti