The Psychology Of Advertising
- Editore:
Taylor & Francis Ltd
- EAN:
9780415442732
- ISBN:
0415442737
- Pagine:
- 344
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The Psychology Of Advertising
Discusses key topics of advertising from the fields of social and consumer psychology. This book addresses important questions such as: What impact does advertising have on consumer behaviour? What causes this impact? And what are the psychological processes responsible for the effectiveness of advertising?
Fuori catalogo - Non ordinabile
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