Professional Services Marketing
Strategy And Tactics
- Editore:
Taylor & Francis Inc
- EAN:
9781560242413
- ISBN:
1560242418
- Pagine:
- 127
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Professional Services Marketing
This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.
Fuori catalogo - Non ordinabile
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