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Product Variety in Automotive Industry
Understanding Niche Markets In America
- Collana:
- Springerbriefs In Business
- EAN:
9783319019062
- ISBN:
3319019066
- Pagine:
- 76
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Product Variety in Automotive Industry
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.¿
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