Principles of Services Marketing
- Editore:
McGraw-Hill Education
- EAN:
9780077116279
- ISBN:
0077116275
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Principles of Services Marketing
Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.
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