Principles of Marketing di Faustino Taderera edito da LAP Lambert Acad. Publ.
Alta reperibilità

Principles of Marketing

Marketing Philosophy, Market Segmentation, Positioning

EAN:

9783838364162

ISBN:

3838364163

Pagine:
284
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Principles of Marketing

This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like:- the reasons and importance of marketing; marketing philosophy; buyer and consumer behaviour; national branding; marketing research; the 4 Ps; strategies on product, pricing, promotion and distribution; market segmentation; market targeting; positioning; vision, mission, objectives, strategies; product life cycle; Ansoff Growth Share Matrix; Porter¿s generic strategies; marketing plans; TQM; ethics; corporate governance; social responsibility, among others. This book is the most appropriate and comprehensive modern book for undergraduate courses in Principles of Marketing. The book also aims to act as the comprehensive set book for colleges and universities and should be used by professors/lecturers for teaching, setting examinations and creating marking guides.

Spedizione gratuita
€ 81.51
o 3 rate da € 27.17 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Principles of Marketing
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti