Principles Of Marketing For A Digital Age
- Editore:
SAGE Publications Ltd
- EAN:
9781529779806
- ISBN:
1529779804
- Pagine:
- 496
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Principles Of Marketing For A Digital Age
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
Fuori catalogo - Non ordinabile
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