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Principles of International Ma
- Editore:
John Wiley & Sons
- Collana:
- Institute Of Export
- EAN:
9780631192510
- ISBN:
0631192514
- Pagine:
- 208
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Principles of International Ma
This book is in the Principles of Export Guidebook series published in association with the Institute of Export. Each book covers a core area in the Institute's internationally renowned membership qualification. Based on the "International Marketing (Export Distribution)" module of the syllabus of the Institute of Export, this new book provides an excellent introduction to the issues involved in international marketing.
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