Principles Of Integrated Marketing Communications
An Evidence-based Approach
- Editore:
Cambridge University Press
- EAN:
9781108703116
- ISBN:
1108703119
- Pagine:
- 476
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Principles Of Integrated Marketing Communications
This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It addresses essential concepts such as brand positioning, uncovering insights, media planning, social influence, advertising testing and campaign tracking.
Fuori catalogo - Non ordinabile
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