Principles of Advertising
A Global Perspective, Second Edition
- Editore:
Routledge
- EAN:
9780789023001
- ISBN:
0789023008
- Pagine:
- 450
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Principles of Advertising
This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.
Fuori catalogo - Non ordinabile
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