Presumptive Design

Presumptive Design: Design Provocations for Innovation presents a fundamentally agile approach to user experience design that dovetails with agile development approaches without sacrificing any of its user-centered orientation. . The book presents the theory and practice of design based research in service of business, strategy, and product/service development, aiming to educate audiences less familiar with design on the application of design thinking not only for problem-solving in product and service development, but also in relation to business strategy. . Comprised of discussions on design theory, and combined with case studies and how-to's, the book presents the application of design thinking in the context of experience research, allowing readers to apply these ideas within their business and/or projects.